What You Must Know About Your Audience Video 3: Consequences

This is the third and final part of the Presentation Foundation Series about knowing your presentation audience. In this video, you'll learn why and how to use consequences to get your audience's attention and to get them to take action. Please check out the video or skip down to read more.

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Video length 1:59 (Click CC for captions or read transcript below) Special thanks again to Powtoon (http://www.powtoon.com) for making this video possible.

Before we start, if you haven't seen the previous Presentation Foundation Series videos, then have a look at those by clicking the following:

What a Presentation Must Do Video 1: Are You Entertained?

What a Presentation Must Do Video 2: Reward

What a Presentation Must Do Video 3: Create Action

What You Must Know About Your Audience Video 1: 8 Essential Questions

What You Must Know About Your Audience Video 2: Why should they care?

Short blog post this week because it's been unusually busy for me…

But here's the thing you need to know about people and consequences…

We all live with a certain amount of consequences whether we take action or not. Those consequences can be powerful motivators to get people to act a particular way. That same psychology can be applied to your presentations.

However, you need to spend some time carefully thinking about what the consequences would be for your audience if they didn't listen to your presentation. You also need to think about what would happen if they didn't take action on what you are going to tell them.

Once you know what the consequences are, use the major consequences at the beginning to get your audience's attention. Use the others throughout your presentation to reinforce your message and to refocus your audience from time-to-time.

Short one as I said…Let me know what you think and if you have any questions.

Thanks.

Carl

 

Transcript:

Guess who said, "Nothing is worth doing unless the consequences may be serious."

If you guessed Noble Prize and Oscar winner George Bernard Shaw, you get well, a pat on the back.

In this third and final video on what you must know about your audience, you're going to learn how consequences can help you create presentation content that will motivate your audience to listen to you and take action.

As George Bernard Shaw said, people will not be motivated enough to do something unless the consequences are serious.

What that means is that you need to carefully consider what the consequences would be for your audience if they didn't listen to your presentation.

You should make a list of all the possible consequences your audience may suffer or experience. The deeper you can get into consequences, the better you'll be able to figure out what content will get your audience's attention and get them to take action. What you're trying to do is shake your audience from their mental and emotional comfort zone and make them realize that what you have to say is going to be critically important to them. This will take some time because you have to go beyond the obvious answers you'll first come up with.

But once you have that list of consequences, what you should do is use the major ones at the beginning of your presentation and use the others at different times during your presentation.

There you go. You now know how to use consequences to create content that will motivate your audience to listen to you and take action.

If you have any questions or comments about this, please leave them in the comments section below. And remember to subscribe to my YouTube Channel and sign up for my newsletter at CarlKwan.com so you don't miss a thing.Thanks for watching and talk to you next time.

Bye-bye.