Video Marketing: Edutige ETM-008 with iPhone 5 Test

Here is the latest video I made for Edutige in a continuing series of marketing videos. I'm continually amazed at the impact these videos have. In fact, it was the first video I made for Edutige almost 3 years ago that really put the company in the spotlight.

Until that video came out, only a few people like myself had heard about this mysterious microphone from South Korea that was supposed to be so awesome.

One of the things that makes this type of product demo video work is that the product speaks for itself. The Edutige microphones basically do all the work for me. The only challenge is presenting them in a way that helps people understand the potential uses for the microphone.

And that's where your own video content marketing strategy should focus on, too. Show people what the possibilities are to help create an emotional connection with your product. Not always easy because we tend to default into listing features and benefits, but well worth your time if you want to truly stand out from the competition.

Get in touch so we can talk about a video marketing strategy for your company, product or service.

http://youtu.be/ydoqFkC8ulY