Video Content Marketing for Edutige: How a Video Series Helps Customers

One way to create video content is by producing a series of videos about a particular topic. In this case, I’ve made three videos covering different microphones that can be connected to an iPhone using the Apple Lightning to headphone adapter cable. The purpose was to reassure people that their microphones can work with the iPhone 7’s Lightning port; in other words, it was a way to reduce the fear and anxiety of the unknown. Video content marketing is first and foremost about educating your customers or clients, helping them get over any fears or apprehensions they may have about doing business with you, or seeking you out to help them. Yes, videos can be used to build your brand but that’s only scratching the surface because those videos don’t always demonstrate the real value your business provides. At least that’s the way I see it.

What about you? How could video content marketing be used in your industry?

https://youtu.be/1H7k6BckHY4

The post from Edutige is here: http://www.edutige.net/edutige-eim-001-external-microphone-iphone-using-lightning-adapter/

http://www.edutige.net The EIM-001 microphone for iPhone or iPad is great for vlogging, birding or recording audio. But what if you have an iPhone 7 and need to use the Lightning to headphone adapter? Will you still be able to use an external microphone like the EIM-001? Well, yes, you can. And it works really well.

The only issue I find with the Lightning to headphone adapter cable when using a microphone like the EIM-001, is that the cable is flopping around. This wasn’t an issue with previous generation iPhones because we could plug the external microphone directly into the iPhone headphone jack.

Anyway, it is what it is, right? If you want to connect an external microphone to an iPhone 7 or iPhone 7 Plus, then you need to use the Lightning to headphone adapter cable. The great thing is that it works perfectly with our Edutige microphones.

Let me know if you have any questions about what microphone to choose for your device or situation.