Understanding Your Target Audience is Critical - Canada Place English Explainer Video

Canada Place English is an English language school based in Spain, just outside of Barcelona. They are in a highly competitive industry where schools are vying for the attention of customers looking for roughly the same thing. Therefore, the goal for this video was to quickly demonstrate the primary benefits of Canada Place English and why they are a better choice. https://youtu.be/1dsebVnMS_k

We also had a goal to make this a one minute long video, instead of my usual 1:30. This was a challenge but it meant really zeroing in on the core issues faced by the audience and how Canada Place English relieves those issues.

Here is what Ruben Herrera from Canada Place English had to say about the video and production process:

“We are in the highly competitive private education industry and wanted to add video to our marketing mix to help differentiate our school and get our message out. We hired Carl to produce the video because of the quality of his work. Carl was able to skillfully reshape our initial idea into a one minute long script and he also provided a professional voiceover that brought the script to life. The video itself was exactly what we had hoped for. It was very easy working with Carl, as he was quick in responding to emails and listened to feedback, while also adding his own touches to the video. Overall, it was an exceptional experience working with Carl and we are extremely pleased with the resulting video. We would be more than happy to recommend Carl for any type of video marketing project.”

If you need to communicate your message so that it’s actually heard by your target market, let’s talk about how an explainer video like this can help do the job.