This animated promo video for Forever Green is one of my favourites, because the product in the video has the potential to eliminate vehicle emissions, help save gas, and do so without needing to modify your vehicle! It's absolutely genius and makes me so proud to work with businesses like this. He Likes It!
"I highly recommend Carl for any of your video needs. I am a small business owner of one with limited resources and needed a professional promo video and Carl over delivered in all aspects. My challenge was explaining a technology that is extremely technical in nature and Carl executed in such a way that all my customers commented the video is very well done and that it puts the technology in a light that is very easy to understand. Carl was easy to work with, flexible, creative all while embracing a very professional tone. I will utilize Carl's services in the future." ~ Jason Fowler
Video is Perfect
An explainer video is a perfect way to help your prospects understand your product or service, especially something that is technical or complex. The danger is in losing people's attention so these types of promo videos need to be engaging and the information must be presented in a way that's easy to understand.
What's Best? Animated or Live Video?
An animated video may not always be the best choice for a promo video, but that's something we can discuss. In any case, videos should be a big part of your content marketing efforts in this YouTube era.
Animated videos have the advantage of being more timeless than live video. An animated video may still look fresh in a few years, whereas a live video could look dated within months, and definitely within a few years. Hair, clothing, technology... all these things are constantly changing, which can make your live video look silly really fast.
Animated videos also eliminate any prejudice or assumptions about the people running the business, which is a sad, but true reality.
Live videos are great for giving your customers and clients a face for your business and to build your brand. We want to know who we are dealing with and live videos are great for that. Live videos can also be created in much shorter time than an animated video.
Animated videos need to be made from scratch most of the time, but a live video only needs a camera, a mic, a script and a person to get in front of the camera.
But like I said, it really depends on the situation.
So if you need to develop a content marketing strategy using video to build your brand and attract new customers, get in touch with me at http://www.carlkwan.com/contact-us.