Whenever you have a number of products that your customers have to choose between, it’s always a good idea to create a video to demonstrate the differences. There are a number of very good reasons for doing so, such as:
- People hate buying the wrong thing, and often have a hard time finding accurate or relevant information. A comparison video educates them to make the right purchase.
- Gives a good experience to your customers, which builds trust in your company. This can help you stand out amongst your competitors and provides a story for your customers to tell others.
- Reduces the number of questions and time spent answering questions. Videos that inform your customers empowers them. They can now ask intelligent questions, or be able to make a buying decision in less time.
So think about how you can create some simple product comparison videos to help your customers become better customers. Check out the video to see an example of how you could make a product comparison video.
The original post on Edutige is below and here: http://www.edutige.net/external-microphone-canon-eos-m/
The Canon EOS M is an awesome camera. Don’t let people tell you it’s not, especially for video. I have had one for a couple of years and I love it. It made it easy to replace my Canon DSLR. One great thing is that the EOS M has an external microphone jack, so in this video, you’ll see three options for microphones and what each is good for.
Hope that helps with your decision making. Let me know if you have any questions or experience with our mics or others.