Voiceover

Whiteboard Animation Video for North Shore Business Network

This is a video for a networking group I belong to in North Vancouver called North Shore Business Network. I made this video because I felt bad that I couldn't go in to set up the projector and slides, especially since I was the backup as the normal tech guy, Nick, was away on holiday.

Anyway, this video is a demonstration of how whiteboard animation videos are a great way to explain things in an engaging way.

I'll be the first to admit that the drawings aren't that great…

But it's not about the art, it's about the message or idea. I heard that from Doug Neill, the guy with the YouTube Channel about Sketchnoting.

How the video was made

  1. Plan out idea/story… What problem was I trying to solve?

  2. Sketch out rough draft on paper with visuals I need… What was the story/progression?

  3. Draw all the visual elements following my rough draft… How do I represent things visually?

  4. Import visuals into whiteboard software

  5. Record and edit voiceover

  6. Edit the length of the visuals to match the voiceover

Hope this helps with the tech set up and let me know if you would like your own custom whiteboard animation video.

The Training Institute of March of Dimes Canada Explainer Video

What does a non-profit organization with over 65 years of experience helping people with disabilities need with an explainer video? That's the story with March of Dimes Canada and the video they asked me to make for them. Here's the video. Below the video is a bit of talking about why these explainer videos work well for introducing products/services and why March of Dimes chose this type of video, too.

https://youtu.be/S20HcACbADk

They know their stuff

Turns out that when you've been successfully running an organization that helps disabled Canadians lead independent lives, you learn a thing or two about training your team. And those valuable lessons are now available to other organizations with the Training Institute of March of Dimes Canada.

Now to promote the training

But like many organizations, it's not always easy to explain a product or service, especially when people visit your website to learn about your product or service.

March of Dimes Canada recognized this issue and knew that an explainer video would be a great way to introduce the Training Institute to potential clients. It's important that people easily understand what you're offering; otherwise, they can quickly click away.

Your turn

Don't let customers slip away without letting them get to know what you have to offer. A video is like a salesperson who works 24/7 and is more powerful than your website alone.

Get in touch and let's talk about how we can make video work for you.

AUTOPROP Real Estate Marketing Explainer Video

AUTOPROP provides realtors with tons of information to help them stand out from their competition to win more business. This whiteboard style video is great for helping to explain concepts or services, so let me know if this is something you'd like for your business. https://youtu.be/ulkxGiyXIrk

CGC (Corporate Giving Connection) Explainer Video

Here’s an animated explainer video for CGC, a company that provides marketing and fundraising support to non-profits. I often say how fortunate I am to work with great people, and I’m going to say it again because the people at CGC (Corporate Giving Connection) were awesome.

https://youtu.be/mwskgcHe7M0

I worked directly with Jen Linck, who made my job easy by being easy to talk to, clear in her communications and open to ideas. This explainer video for CGC highlights a key problem faced by non-profit managers… Not having enough bandwidth to get everything done.

The challenge with this particular video was identifying the correct target audience and thinking about how to communicate that we understand them and have a solution for them without sounding patronizing or over-promising what CGC can do. CGC can do so many different things for non-profits and there are so many scenarios that we could have talked about.

The key is to always focus on the viewer and keep the pace moving. Often times, videos of all types, not just explainer videos, drag on for just a bit too long. We have to remember that viewers can easily click away and that the video has to keep them engaged long enough to get your message across and for the viewer to take action.

And that call-to-action is also important to have. Sometimes, I’ll see explainer videos without a clear call-to-action and it’s painful because I know that the business owner is banking on the video to help him/her.

So always be sure to include a clear call-to-action at the end of your explainer videos so your viewer knows what they are supposed to do.

Contact me if you’d like an explainer video that gets your message out and meets your business objectives.

WiseWage Prepaid Debit Card Service Explainer Video

This is an explainer video for WiseWage.org, a service that helps people get a prepaid debit card so they can stop paying check cashing fees and have a debit card they can use for their day-to-day purchases. Very cool!

https://youtu.be/5OR1VnfmnN0

To get an explainer video like this for your business, check out: http://www.carlkwan.com/get-a-video/

SRNK Biomass Disposal Explainer Video

The SRNK (pronounced shrink) biomass disposal video was an interesting project to work on because it's a topic I didn't know much about. But I quickly understood the importance of presenting the message they wanted to get out since this video was going to used as a hook for a potentially years long contract. https://youtu.be/eQ5P1t4ZFdU

That's the great thing about explainer videos... They make it easy to explain complicated or hard to understand topics in a simple and engaging way. Well, at least that's what a good video should do. So if you want a good explainer video to help explain something that's difficult to explain, click here and let's talk.

By the way, this is another project where I wrote the script, did the voiceover and produced the final video. Whew! But it was fun and always great meeting the people behind these products and services.

Understanding Your Target Audience is Critical - Canada Place English Explainer Video

Canada Place English is an English language school based in Spain, just outside of Barcelona. They are in a highly competitive industry where schools are vying for the attention of customers looking for roughly the same thing. Therefore, the goal for this video was to quickly demonstrate the primary benefits of Canada Place English and why they are a better choice. https://youtu.be/1dsebVnMS_k

We also had a goal to make this a one minute long video, instead of my usual 1:30. This was a challenge but it meant really zeroing in on the core issues faced by the audience and how Canada Place English relieves those issues.

Here is what Ruben Herrera from Canada Place English had to say about the video and production process:

“We are in the highly competitive private education industry and wanted to add video to our marketing mix to help differentiate our school and get our message out. We hired Carl to produce the video because of the quality of his work. Carl was able to skillfully reshape our initial idea into a one minute long script and he also provided a professional voiceover that brought the script to life. The video itself was exactly what we had hoped for. It was very easy working with Carl, as he was quick in responding to emails and listened to feedback, while also adding his own touches to the video. Overall, it was an exceptional experience working with Carl and we are extremely pleased with the resulting video. We would be more than happy to recommend Carl for any type of video marketing project.”

If you need to communicate your message so that it’s actually heard by your target market, let’s talk about how an explainer video like this can help do the job.

Nearness App for Facebook Explainer Video

Nearness is a cool app that helps you stay in the loop when it comes to important people in your life. This explainer video was made to introduce Nearness with a focus on the end user. https://youtu.be/2-ZAdD_LKDM

Juliano and his team were awesome to work with. They let me handle the entire production from the script writing, voiceover and final video.

To get a video like this, please get in touch with me here.

View video here: http://nearness.info/

WichDOC Explainer Video

Here's an explainer video created for WichDOC, an online platform serving alternative health practitioners to help with appointment management, marketing and referrals. The original idea that was presented to me was to have a person speaking on camera and a screen capture video of how WichDOC works.

https://youtu.be/ixjt3svMGBs

I suggested using an animated explainer video for a number of reasons, such as:

  • Easier to produce compared to finding someone to be in the video, filming and editing.
  • Better engagement because there is much more flexibility when creating an animated video, especially if budget is a concern.
  • Much simpler to make revisions.
  • Longer life span than a live video, as live videos can appear dated rather quickly.

Here's what I provided to make this video happen:

  • Script writing to get the right message into a 1:30 video.
  • The voiceover, as I do for almost all video projects.
  • Animation and revisions to get the video just right :)

To get an explainer video that supports your business goals, get in touch with me.

Ultimate Leader Conflict Resolution Explainer Video

Creating a video for each of your products or services is a great way to teach or demonstrate what you do to your customers. This video is for Dr. Mary Kay’s Ultimate Leader series of corporate leadership training. All the videos in this series for Dr. Mary Kay were purposely kept short to make us really drill down into what the core message should be.

https://youtu.be/MH3ubR2mN4Y

The way we did that was to focus on exactly who would the video target. That sounds overly simple, but it’s often spoken of, then gently swept aside as we try to cram more and more into a video.

But the problem occurs when your audience doesn’t respond the way you want them to.

They don’t respond because it’s not absolutely clear that you are speaking to them.

This results in a waste of time and money to create the video, and even worse, a lost prospect.

So keep your videos short and focused if you want them to have an impact.