News

Podcast Ep. 37: Video Series - How to Structure a Video

Today we’re going to discuss how to structure a video and what the components of a video are. https://soundcloud.com/brandballers-podcast/how-to-structure-videos

The importance of having a structure for your videos

  1. Simplifies video creation process
    1. Making videos to build your brand and grow your business shouldn’t be an all consuming part of your business.
    2. A structure, or even a template, makes it easier to prepare your video topics. Once you have a topic, you’ll know what needs to go in the video, instead of trying to come up with something each time.
    3. For example: my video structure is an introduction to the topic, usually describing a situation or problem; then 3 to 5 points that address the situation or problem; ending with a conclusion and call to action.
  2. Easier to make the videos
    1. An outline following your structure is usually enough to help you make the video and will help you maintain consistency among your videos in terms of content and length.
    2. No need to use a Teleprompter or read a script, which is a massive timesaver. You can make videos in a batch and have weeks, or months worth of content created in one session.
    3. In my case, I used to write out a script that would be used as a blog post; the script would be uploaded and used with my Teleprompter. Sounds cool but was very time-consuming, especially when making 3 to 4 videos a week. Now I can make 3 to 4 videos in one session in less than 30 minutes by following my structure.
  3. Speeds up editing and publishing
    1. A structure allows you to edit your videos in the same way every single time, which saves time and can be outsourced, if necessary.
    2. When preparing the YouTube description or blog post, you can use your notes instead of writing out everything in great detail, which also saves time.
    3. Example: My video content marketing videos and presentations videos are both edited the same way; they take about 30 minutes to edit, down from 1 to 2 hours because I don’t really use any B roll.

Actionable steps to take away from podcast

  1. Decide on a structure that works for your content and audience. The components are mainly the introduction, middle and ending. Figure out how you will fill in those components with your content. For example, I always introduce the situation or problem, then it’s my ideas or solution, followed by a conclusion and call to action.
  2. Write down the content for your topic in point form so you can now make your video without using a script or Teleprompter. Start with an FAQ and make your video.
  3. Refine your structure by ruthlessly critiquing and editing your video. Ask yourself if what you said in the video is absolutely necessary. Shorter videos that are to the point are, in my opinion, better for keeping your audience engaged and coming back for more videos.

Thanks for tuning in. If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!

Originally posted on http://www.webodew.com/how-to-structure-a-video/

How to start a presentation - Should you say your name? [VIDEO]

This is a video and post from my presentations site, PresentationExpressions.com that will be helpful to anyone who gives presentations: whether you should say your name or not. Even if you don't like the information, you may be impressed by the new word I invented: name-ilarity :) Under the video is the script for those of you who would rather read.

https://youtu.be/iykMfSjxgpQ

Here’s the situation... When you start your presentation, should you say your name or not? Let’s explore that...

A presentation is almost always given to people who are expecting you to speak. Meaning: They should already know your name. Then, should we tell them our name or don’t tell them?

The answer is sometimes yes, sometimes no. Here are 3 criteria to help you learn when you should say your name and what to say...

When you should say your name can be based on level of familiarity. Or maybe we should call it Name-iliarity.

Levels of Name-ilarity

First is zero name-iliarity.

If the audience doesn’t know you at all, then you should tell them your name and what you do. You should also mention where you’re from, as in which company or organization you represent, or perhaps what you’re majoring in or anything that gives people a point of reference about you.

Second is low to medium name-iliarity.

If the audience knows who you are but not well, and if there are some people that may not know you at all, then you should also tell them your name and what you do, and mention where you’re from, like in the first example. You could even say, “For those of you that don’t know me, I’m…” whoever.

And third is high name-iliarity.

This is when people know who you are, they are at the presentation, lecture, conference or workshop because of you. In this high name-iliarity situation, it’s not necessary to say your name because of what I mentioned at the beginning, that the audience is already expecting you to speak.

The audience didn’t just randomly walk in on your presentation… Right??

In this case, just get on with the start of your presentation.

So there you go. You just learned about whether you should say your name or not at the beginning of a presentation and 3 criteria to help you decide, which were based on level of name-iliarity...

  • First. If you have zero name-iliarity, say your name and what you do.
  • Second. If you have low to medium name-iliarity, you can say your name.
  • And third. If you have high name-iliarity, just get on with the presentation.

Hope that helps. Let me know if you have any questions or comments.

And if you need help with your presentation, check out my consultation services at either presentationexpressions.com or carlkwan.com.

Thanks.

Video Content Marketing: Happy Clients Video for a Realtor in Vancouver

Here's a great way to promote your business with video marketing: Shoot a video of your clients being all happy and ask them to talk about you, too! That's what this video is all about. https://youtu.be/1C8YqW_WaLk

Promoting your personal brand with video

This video was made for Ross Woo, a fantastic realtor in Vancouver, who wants to use content marketing to sell real estate. Specifically, he wants to use video as a marketing tool but not the typical slow motion shots of properties. Instead, he wants to educate and entertain people to show what his personal brand is all about.

I think that's awesome, because buying a home is such a personal and huge decision, so you want to work with a trustworthy, honest and knowledgable realtor. And that's what this type of video can do for someone like Ross.

Why video works for branding and marketing

Video is such a powerful tool and it works for branding and marketing because it gives potential customers or clients a chance to get to know you, to see if you are someone they would like and trust enough to do business with.

But video marketing is also a great way to help your current customers or clients feel reassured about their decision to work with you. Plus, they can confidently send referrals to you, knowing that their friends will be impressed with what they see.

Video is an awesome tool in a competitive market

Video marketing for a realtor, especially in an ultra-competitive market like Vancouver, can give you enough of an edge to differentiate you from other realtors. Sure, there's word-of-mouth, but as I mentioned above, once those people Google you and see something that makes them question the referral, you could lose a potential client.

But if you have a video like this one, or more videos that educate consumers, show who you are and help people feel safe in their decision to work with you, you'll be far more successful than the guy, or gal, that isn't using video. Why?

Because you'll have earned someone's trust before they even talk to you. And that's huge.

Want to learn more about how you can use video content to market your business? Let's talk.

PS Ross is actually my realtor and helped me buy my first home so I know first hand just how genuine and trustworthy he is. Hope this video helps you out, buddy!

Making Videos to Market Your Business - Do You Need Audio?

This is going to sound blasphemous coming from a guy that promotes microphones for Edutige, but do you really need audio if you're making videos to market your business? The answer is an outrageous "NO!" And the reason why is we can show and not just tell to get our message across. Give people a break

As a business owner, we always want to tell prospective customers or clients about our products or services. But we don't always need to move our mouths. Sometimes, just showing people what your product, service or company is all about can be just as effective.

Plus, it's a nice way to break up the "monotony" of your regular marketing materials.

A non-microphone example (or two)

One of the companies I provide video marketing services to is a boutique law firm in Vancouver, BC called Winright Law. Lawyers are typically known to be talkers, aren't they? Maybe :)

But it doesn't mean we always need to talk to explain who or what we are as a business. In the video below, that you may have seen previously, we focused on the emotions and vibe of a group of people enjoying themselves. That's probably a lot easier to show than tell, and makes it very easy for your audience to consume.

Here again is the video about their Christmas party and there's very little audio in it...

https://youtu.be/gFsW9iM1EHU

Does it work? Yes, because the goal was to help people identify with the firm and see them as approachable and fun.

And here's an animated explainer video about the real estate purchasing process, also for Winright (I work with them a lot, what can I say??), that has no voiceover.

https://youtu.be/9d5V3qvXObs

This one could have been voiced to reduce the words on screen. but we decided that the audience may need to see the information and there was potential for non-native English speakers to see the video, so we went with this infographic style.

What are your thoughts on this? Do you prefer to see and hear what's going on, or can visuals alone be enough?

And if you'd like to get a video for your business, let's talk.

Why I made a Christmas video for a client [VIDEO]

This is an ongoing content marketing project for a local law firm here in Vancouver... Winright Law. I've been working with them to add content that builds their brand and engages their audience. The other part of it is presenting them as "new law," a fresh approach to practicing law to help them find new clients... and new staff who want to work at a law firm with a different work culture. Why a Christmas video

As I mentioned, corporate culture is important to Winright. So a Christmas video that shows what it's like to work there can help potential clients and employees get a sense of Winright's culture. Plus, it was Christmas, they were having a party, so why not film it, right??

But it's also about content because as part of their content marketing strategy, we want to not only educate with legal services content, but we also want to mix it up with lighter content.

Why this is relevant to your business

Your customers and clients want to work with people they know, like and trust. It's something I've probably said in each and every one of these posts! Because it's true! You likely do the same thing, so why wouldn't your customers or clients, right?

Your customers and clients need to feel that they have made the right choice to work with you, to buy from you, whatever. And one way to help them feel good about their choice is to let them know more about you than just what you sell or provide.

So a Christmas video about a law firm you've likely never heard of is relevant to YOUR business because it may inspire you to do the same, or it may make you want to work with them... or it may make you want to work FOR them.

Enjoy the video and get in touch if you'd like to start using video content to market your business.

https://youtu.be/gFsW9iM1EHU

Daily Film No. 6 - Six Steps to Making a Film

Daily Film No. 6 is about how to shoot a film and is focused on the tools. The most important thing to remember is that the tools are just that... tools. Other elements of a video, such as story, lighting, sound and editing are crucial, but here I wanted to show how easy it can be to get started making videos. I'd probably add a tripod to the how to if I were to do it again, but hey, I'm making a film a day! I'll get better, as I'm learning something every day, which was the whole point.

https://youtu.be/TeUgu9hNTmM

Daily Film No. 5 - The Fixer

Whew! Just made it! Daily Film No. 5 is about my son learning how to restring a ukulele. But not any ukulele. He was to restring the ukulele I got when I was in grade 3 or 4, and I've since given it to him because he's learning to play the ukulele in school. That's actually kinda cool, I think. Anyway, we got the ukulele strings from Long & McQuade in North Vancouver and were happy with the customer service we received there. Highly recommend them for all your music needs... especially if you need ukulele strings.

Funny thing is we asked how to string a ukulele and the sales person suggested looking it up on YouTube. We did and the result is that even a 7 year old kid now knows how to restring a ukulele.

https://www.long-mcquade.com/

https://youtu.be/L6r37wzybPY

Daily Film No. 4 - Tintin Time

The West Vancouver Memorial Library is a beautiful place and it has a great kids section that my son loves. He especially loves the fantastic selection of Tintin books! My wife loves the selection of Korean books, and we all appreciate the helpful staff and great facilities. Very lucky to have this library in our neighbourhood.

https://youtu.be/chTa6DGjqqg

Presentation Slides for Standards and Innovation Conference

Yea, I'm still doing presentations consulting! Haven't actually stopped because I believe that every video I make is like a presentation... audience, message, call-to-action...IT'S ALL THE SAME! This presentation was created for a conference held by The International Consumer Product Health and Safety Organization. The audience was made up of private and public corporations from around the world.

The slide deck needed to be clearly understood by native English speakers and non-native English speakers.

The presentation was given alongside others and needed to fit within a very tight timeframe.

[slideshare id=54826057&doc=drmoondenmarkoctober2015fullv3-151106152225-lva1-app6892]

Using Video Content Marketing to Demo Products and Build Brand Awareness

Video content marketing is not just a passing fad. It's here to stay because technology has made it so easy for consumers to watch online video. These videos for Edutige that I've been working on for the last few years have helped tremendously. Customers see what the products can do directly from the manufacturer, which is pretty uncommon. But they also get a sense of what the brand is about. The great thing is they were all produced with technology available to almost any business owner... iPhones, mirrorless and DSLR cameras, pocket camcorders and GoPros.

This combination of technology and control over production is great news for business owners, especially small business owners, because the barriers to entry to produce videos are now so low. But the biggest challenges for any small business are time, knowledge and resources.

That's where I can help. I specialize in using video for content marketing to help organizations get their message out, build their brand and promote their products and services.

Get in touch with me at http://www.carlkwan.com/contact-us and let's talk about how I can help you and your business with video content marketing.

https://youtu.be/5Fe4XvBZsHE