My Work

Video Studio Setup for a Client

I recently helped a client set up a studio space in their office so they can make videos whenever they have time. This video documents the process, as well as showing a before and after of the space.

Want help setting up a video studio in your office?

Contact me to schedule an appointment.


Event Video for The Pacific Club

Event videos are commonly used to show off how cool you are to others. But event videos are also a great way to build morale, communicate your values and attract talent to your organization.

The problem is that most event videos are not created with this level of forethought and are merely a bunch of nice-looking images strung together.

An effective, good event video should have specific goals in mind before shooting begins so that the final video can be used as a strategic marketing and branding tool.

Want help planning and filming your next event?

Contact me to schedule an appointment.


Wills & Estate Planning Video for Shire Law Group, PC

Alan Press and Caren Naidoff of Shire Law Group, PC in Illinois wanted an animated explainer video for their wills and estate planning services that would speak to the diversity of their client base. The video also had to have a sense of playfulness, while also explaining their process for helping clients create their will or estate plan.

This one was extra special because Caren provided the awesome voiceover!

To get a video like this for your law firm, please contact me to learn more.


Whiteboard Animation Video for North Shore Business Network

This is a video for a networking group I belong to in North Vancouver called North Shore Business Network. I made this video because I felt bad that I couldn't go in to set up the projector and slides, especially since I was the backup as the normal tech guy, Nick, was away on holiday.

Anyway, this video is a demonstration of how whiteboard animation videos are a great way to explain things in an engaging way.

I'll be the first to admit that the drawings aren't that great…

But it's not about the art, it's about the message or idea. I heard that from Doug Neill, the guy with the YouTube Channel about Sketchnoting.

How the video was made

  1. Plan out idea/story… What problem was I trying to solve?

  2. Sketch out rough draft on paper with visuals I need… What was the story/progression?

  3. Draw all the visual elements following my rough draft… How do I represent things visually?

  4. Import visuals into whiteboard software

  5. Record and edit voiceover

  6. Edit the length of the visuals to match the voiceover

Hope this helps with the tech set up and let me know if you would like your own custom whiteboard animation video.

Wills & Estate Planning Video for Lynk Law

Lynk Law provides wills and estate planning services in California and wanted a video to help promote their services in a friendly, engaging way.

Animated videos are great for describing services in an easy to watch, fun way. Animated videos also tend to have a longer shelf life because they’re unaffected by employee turnover, changes to your office or hairstyles and fashion.

Contact me to learn how to get an animated explainer video for your business.

Video for Hinesly Orthodontics

Helping consumers understand what you do and how you’re different are the main benefits of using video in your marketing. But videos are also highly effective for demonstrating your values and brand image.

Animated videos, such as this one for Hinesly Orthodontics in Michigan, are great for describing services in an easy to watch, fun way.

Contact me to learn how to get an animated explainer video for your business.

The Training Institute of March of Dimes Canada Explainer Video

What does a non-profit organization with over 65 years of experience helping people with disabilities need with an explainer video? That's the story with March of Dimes Canada and the video they asked me to make for them. Here's the video. Below the video is a bit of talking about why these explainer videos work well for introducing products/services and why March of Dimes chose this type of video, too.

https://youtu.be/S20HcACbADk

They know their stuff

Turns out that when you've been successfully running an organization that helps disabled Canadians lead independent lives, you learn a thing or two about training your team. And those valuable lessons are now available to other organizations with the Training Institute of March of Dimes Canada.

Now to promote the training

But like many organizations, it's not always easy to explain a product or service, especially when people visit your website to learn about your product or service.

March of Dimes Canada recognized this issue and knew that an explainer video would be a great way to introduce the Training Institute to potential clients. It's important that people easily understand what you're offering; otherwise, they can quickly click away.

Your turn

Don't let customers slip away without letting them get to know what you have to offer. A video is like a salesperson who works 24/7 and is more powerful than your website alone.

Get in touch and let's talk about how we can make video work for you.

AUTOPROP Real Estate Marketing Explainer Video

AUTOPROP provides realtors with tons of information to help them stand out from their competition to win more business. This whiteboard style video is great for helping to explain concepts or services, so let me know if this is something you'd like for your business. https://youtu.be/ulkxGiyXIrk

CGC (Corporate Giving Connection) Explainer Video

Here’s an animated explainer video for CGC, a company that provides marketing and fundraising support to non-profits. I often say how fortunate I am to work with great people, and I’m going to say it again because the people at CGC (Corporate Giving Connection) were awesome.

https://youtu.be/mwskgcHe7M0

I worked directly with Jen Linck, who made my job easy by being easy to talk to, clear in her communications and open to ideas. This explainer video for CGC highlights a key problem faced by non-profit managers… Not having enough bandwidth to get everything done.

The challenge with this particular video was identifying the correct target audience and thinking about how to communicate that we understand them and have a solution for them without sounding patronizing or over-promising what CGC can do. CGC can do so many different things for non-profits and there are so many scenarios that we could have talked about.

The key is to always focus on the viewer and keep the pace moving. Often times, videos of all types, not just explainer videos, drag on for just a bit too long. We have to remember that viewers can easily click away and that the video has to keep them engaged long enough to get your message across and for the viewer to take action.

And that call-to-action is also important to have. Sometimes, I’ll see explainer videos without a clear call-to-action and it’s painful because I know that the business owner is banking on the video to help him/her.

So always be sure to include a clear call-to-action at the end of your explainer videos so your viewer knows what they are supposed to do.

Contact me if you’d like an explainer video that gets your message out and meets your business objectives.

WiseWage Prepaid Debit Card Service Explainer Video

This is an explainer video for WiseWage.org, a service that helps people get a prepaid debit card so they can stop paying check cashing fees and have a debit card they can use for their day-to-day purchases. Very cool!

https://youtu.be/5OR1VnfmnN0

To get an explainer video like this for your business, check out: http://www.carlkwan.com/get-a-video/