What does a non-profit organization with over 65 years of experience helping people with disabilities need with an explainer video? That’s the story with March of Dimes Canada and the video they asked me to make for them.
Here’s the video. Below the video is a bit of talking about why these explainer videos work well for introducing products/services and why March of Dimes chose this type of video, too.
They know their stuff
Turns out that when you’ve been successfully running an organization that helps disabled Canadians lead independent lives, you learn a thing or two about training your team. And those valuable lessons are now available to other organizations with the Training Institute of March of Dimes Canada.
Now to promote the training
But like many organizations, it’s not always easy to explain a product or service, especially when people visit your website to learn about your product or service.
March of Dimes Canada recognized this issue and knew that an explainer video would be a great way to introduce the Training Institute to potential clients. It’s important that people easily understand what you’re offering; otherwise, they can quickly click away.
Don’t let customers slip away without letting them get to know what you have to offer. A video is like a salesperson who works 24/7 and is more powerful than your website alone.
Get in touch and let’s talk about how we can make video work for you.