EXAMPLES OF COMMUNICATING THE RIGHT MESSAGE THROUGH THE POWER OF VIDEO
The Season for Video
The holiday season is upon us. What better way to capture the moment than to get a video of your event, like this one for Winright Law in Vancouver.
Click here and let’s talk about a video for your business.
A Video for Every Business or Event
We all know that videos are a great way to communicate. Here are some ways video can help you get your message out.
This whiteboard style video is great for helping to explain your business concepts or services.
Cute characters and a light-hearted approach are great for explainer videos about serious topics, like getting a will.
Here’s an animated explainer video for CGC, a company that provides marketing and fundraising support to non-profits.
An explainer video for SRNK Biomass Disposal to help potential customers understand the service in a fun and engaging way.
A promo video for The Village Dispensary that was cut from a longer investment pitch video.
Do explainer videos work? This one for PagePath increased lead generation by 200% when used in an email campaign, so heck yea, they work!
Law firms can use explainer videos to make clients feel less intimidated, educate people and build trust. This estate planning video is an excellent example of making a difficult topic easy to understand.
A corporate culture video, like this one for Winright Law, can go a long way in helping recruit new people, boost morale and build your brand.
An explainer video is a great way to help users understand what an app or software can do in a fun and easy to digest way.
An event video that shows off the energy and vibe of the event gets people juiced about your organization and is a great way to highlight your accomplishments.
An explainer video can help launch a new platform, even for alternative medicine, like this video for WichDOC. A video like this communicates to your audience to establish who you are and what your platform is all about.
Financial services companies can greatly benefit from an explainer video by making a dry topic more interesting to learn about.
Winright Law needed to help clients find answers about the conveyancing process and to help qualify prospects. This video helped them achieve an 80-90% conversion rate.
Event videos should capture the atmosphere and jazz that up to get people hyped about your company and upcoming events. Kinda like this one for The Pacific Club.
Educating your customers is a huge part of marketing in today’s marketplace, no matter what industry you’re in. Your marketing strategy should always include education and value to help you stand out.
This series of videos for Dr. Mary Kay Whitaker shows that explainer videos should always try to have an element of fun. And a series of videos is far more effective in marketing your products or services than a single video.
A short explainer video for Canada Place English in Spain to help them drive sales and differentiate from their competitors.
For realtors, client relationships are everything to their success. I’m lucky enough to work with realtors like the Vancouver Condo Team who care so much about their clients. This video is just a peek into what they’re all about.