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Understanding Your Target Audience is Critical – Canada Place English Explainer Video

Understanding Your Target Audience is Critical – Canada Place English Explainer Video

Canada Place English is an English language school based in Spain, just outside of Barcelona. They are in a highly competitive industry where schools are vying for the attention of customers looking for roughly the same thing. Therefore, the goal for this video was to...
Explainer Video for MyOrderDesk Gets 200% Increase in Lead Generation

Explainer Video for MyOrderDesk Gets 200% Increase in Lead Generation

This little video was used in two email campaigns and produced a 200% increase in leads for PagePath’s MyOrderDesk. I’m lucky enough to get to work with amazing companies and help them grow their business with explainer videos, such as this one. Here’s what Adam...
Ultimate Leader Online Course Explainer Video

Ultimate Leader Online Course Explainer Video

Here’s the first in a series of explainer videos that describe a leadership training program created by one of my favourite clients, Dr. Mary Kay Whitaker. An explainer video for your business is a great way to show your customers and clients what you do in a very...
Video Content Marketing – Why I Use PowToon & Why That’s Good for You [VIDEO]

Video Content Marketing – Why I Use PowToon & Why That’s Good for You [VIDEO]

There are plenty of options when it comes to video creation tools and software to create video marketing content. For animated explainer videos, I have chosen to use PowToon because there are several benefits for you, my client, over using software such as Adobe After...